In general, old stuff like this isn’t really worth keeping. We’ve thrown away old tins and boxes and bottles of stuff that are either unidentifiable or dried out or gone bad. But sometimes the packaging is just classic. After a very quick searched I found that Huberd’s Shoe Grease is still available and the cans are only slightly different to this one, which probably dates to the 1960s. The new cans say “Original” at the top and have the URL for their web site (http://www.huberds.com). Also, new cans come in 1 pound (454 gram) and 7.5 ounce (213 gram) sizes, compared to this old one, which only has 7 ounces. From their web site:
A. E. Huberd founded his shoe grease company in McMinnville Oregon in 1921. In his workshop, A. E. concocted a beeswax and pine-tar formula that he introduced to logging camps and sold to lumberjacks. The lumbermen throughout the region helped Mr. Huberd improve his formula, build his customer base, and establish a thriving manufacturing company. Huberd’s products are made much the same way today.